Manorcroft United JFC - A Case Study

The Club

Based in Englefield Green, Manorcroft United JFC is a very successful and growing, 30 team club, playing in regional junior, youth and adult leagues. Teams include junior sides from Under 7 (for boys and girls), youth and adult sides.

Chronology

Contact was first made in June 2019, when the club’s previous design was discontinued by a well-known brand. The Chairman was particularly keen to identify a dependable source of supply, with a design in club colours, that could be repeated well into the future. A bespoke design could meet these criterion. After a presentation to key personnel, example graphics were quickly produced and a preferred design was selected. A first order was then placed for 10 teams in mid-July. Although time was tight for the peak season production period, delivery was achieved by the second week of September.

Specification

The specification was demanding. A complex design and numerous sponsor logos, plus club, Charter Standard and Active Soccer logos and the club initials and individual numbering were required. The socks were also a bespoke specification but plain, matching shorts meant that costs remained modest.

Outcome

Given the rapid speed of decision making by the club, progress was relatively quick. The finished product is shown below.

Home Kit Away Kit

Key Points

  • From first contact to delivery, the timeframe was 3 months A quality kit project takes time to finalise and produce.

  • Although the standard production time is 5-6 weeks, a summer peak period allowance of 7-8 weeks is recommended.

  • A distinctive design requires careful thought and a graphic designer will usually need a theme as a start point. We can provide guidance and coordinate the necessary design resources as required. Pre-production graphics are always provided for final approval, as shown below.